I have been pouring over the extensive social media landscape study from our sister agency Universal McCann. The study is in its third wave and has data from 17,000 active Internet users across 29 countries. WOW! The document is like a data geek’s candy jar!
- Orkut was created by a Turkish guy in California. How come it’s so huge in Brazil?
- Do smaller populations have an advantage over larger ones, in terms of adopting new technologies? Is that part of the answer as to why blogging is almost ubiquitous in South Korea and Netherlands takes a leadership role in online video viewing?
- What’s going on in the Philippines and Hungary? They are ahead of every other country when it comes to creating social network profiles.
- When is Facebook launching its Turkish version? The country boasts the highest Facebook penetration in Europe and Asia.
- We all know great cameras come from Japan and they have a high incidence of smart phones. So, how come the Japanese are the least likely to upload photos to photo sharing sites? Do the Japanese have privacy concerns?
- And mainly, if the Web is global, how come there are some many country-specific variances among active Internet users?