Call me naive, but I believe good wins over evil and right defeats wrong. Maybe not right away, but eventually. That’s why I decided to focus on those who are using social media to do good and create a positive change in their community. I think we are too consumed with negative implications of blogging buzz on reputation. We forget how powerful blogs( and other social media outlets) can be in alerting people about an issue, directing the right audience towards a solution and raising funds.
The blogger I would like to highlight today is Cara Michele, who used her blog to rally the troops and serve breakfast to the homeless and the needy in Greensboro. Upon hearing that a local community center’s kitchen was going to be temporarily closed, she reached out to her readers and her extended network. As a result, she not only raised a modest amount of money which went a long way, but also got cans of food ready to be served.
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications.
Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews.
Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee.
Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group.
A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.
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