After claims that a YouTube video contained degrading content about Ataturk, the founder of modern Turkish state, Turkish courts banned access to the popular video exchange site from Turkey. They didn’t want anyone to tamper with the evidence while they reviewed the case.
Don’t get me wrong, I am a follower of Ataturk’s path and I staunchly believe in protecting his name and his institutions. But I am not sure if it may be possible to contain content on an ever dynamic social media site. My guess is that many people wouldn’t even be able to find the video and the pertaining user comments that are in question.
But nowadays the focus on the case have shifted from the court’s decision to the back roads Turkish Internet users take to access YouTube. As Milliyet, a leading national paper here, reported recently the number of Turkish visitors to YouTube has reached 800,000 per day, pushing the site to the most viewed 10 Web destinations in the country. Google searches on alternative ways to access YouTube returns more than 300,000 results. In a November interview, even the country’s Prime Minister admitted to accessing YouTube through alternative sites.
The ban doesn’t seem to stop young Turks from connecting and networking.
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications.
Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews.
Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee.
Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group.
A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.
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