Action Against Hunger is hailing from Spain and asking us to help eradicate hunger -specifically hunger and malnutrition that affects so many children in impoverished areas of the world. To drive audience’s attention to their cause in a time when the whole world was watching the US elections, Action Against Hunger chose to dive straight into politics. The ‘No Hunger’ campaign shows a provocative video and is asking people to petition to Al Gore to make a movie about this cause. Mr. Gore put the environment and global warming on the table – why not malnutrition and surrounding conditions?
The site, which is both in English and Spanish, calls visitors to action by making a donation, forwarding the emotional trailer video to a friend or by sending a letter to Al Gore (they conveniently provide the copy). The clip has made the news. Here’s a clip from a TV show in Spain, supporting Action Against Hunger’s initiative. The site has garnered support from over 30,700 people.
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications.
Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews.
Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee.
Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group.
A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.
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