I met with some very nice folks from outbrain the other week and I just added their widget to my blog. To bloggers, outbrain is a great ratings system that also shows related articles about their post to their readers. Similar to the way Amazon recommends ‘other products you might be interested to buy,’ outbrain suggests ‘other stories you might want to read.’ It’s a great way to offer value to your readers and to be part of a larger traffic chain.
To marketers, outbrain means visibility and getting more out of online PR hits. Imagine being mentioned in a post on Mashable or Reuters.com. In addition to being viewed by readers who go to these outlets, your link can appear under many relevant blog posts that are part of the outbrain network.
Similar to sponsored links on Google, brands can sponsor links on outbrain. These sponsored links are indicated by a small icon above the link headline. May take some time to educate consumers about who is pushing them content exactly. If used right, outbrain can be a great way to aggregate content. The widget delivers both relevance and reach, by matching related articles across numerous blogs.
I wonder what’s next for the company. After all, they are gathering a huge community and they must be seeing an extensive media index develop based on reader ratings and click throughs….himmm….
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications.
Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews.
Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee.
Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group.
A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.
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One thought on “Outbrain”
If you are looking for a good contextual ad company, I suggest you check out Clicksor.