Social Good, organized by Mashable, took place in New York this week. Beth Kanter, a social media guru who focuses on non-profits and civic action, was among the speakers. I’m sharing her presentation. (Or rather she’s sharing and I’m passing it along in absolute WOM style.) Here’s how to “Be A Generous Geek” I wasn’t fortunate enough to listen to Beth’s presentation, but two of her slides stood out to me: “modest amounts of money and small amounts of time add up” to create noteworthy change.
So, let’s do our share to support the “Summer of Social Good” promoted by Mashable. You can donate, retweet, watch a video or take a survey and your actions will be matched in donations by corporate sponsors.
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications.
Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews.
Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee.
Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group.
A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.
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