Last October, I had the honor of speaking at the first digital marketing conference organized in Russia. Speaking with our colleagues in Moscow, I had became aware of the potential of “bringing the State to the Web.” Well, it’s been happening bit by bit. Here’s the latest from President Medvedev on YouTube. Too bad I don’t speak Russian, so I can’t understand what he’s saying. While the subtitles are in Cyrillic, the headlines are in English. So the page still gives me a sense of the various touch points President Medvedev’s office is creating. Here’s a look at some personal photos from the President’s album. (Notice he’s a Mac user :-)) And here’s entertaining animation for children.
I had often wondered about the politics of speaking in your mother tongue when addressing people as the Head of State. Switching to another language can sometimes be a graceful gesture to that country’s people. Sometimes it may mean straying away from your national identity. So, I don’t think Medvedev’s office would create an English version of the page to reach a broader audience. Kremlin speaks Russian. But it’ll be interesting to see if a situation arises where Medvedev chooses to do a video in English, speaking to American audiences on matters concerning the two countries. Until then, we’ll go brush up on our Russian.
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications.
Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews.
Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee.
Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group.
A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.
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