Istanbul is the culture capital of Europe in 2010. The agency in charge of this initiative and Pera Fine Arts gallery coordinated a competition among Turkish designers and craftsmen to create portable gifts with Istanbul theme. The finalists were selected by a group of art professionals and the winners were determined by online Istanbulis who voted for their choices at Pera Sanat. Here are a few items that I loved. I wish there was no weight limit on luggages…
The one in the center is a replica of the Maiden Tower. The story goes that a psychic tells a Byzantine king that his beautiful daughter is to die at a young age. Fearful of such horrific fate, he orders his daughter to seclusion at the Maiden Tower, which is on a tiny island off the coast of Istanbul. Little does he know that the young princess has an admirer who misses her very much. He sends her flowers to the tower to declare his love. Unfortunately, a snake hides among the flowers and as she leans to smell the bouquet, the snake stings her. Beautiful girl meets her fate at the Maiden Tower…
And that is an absolute Istanbul story: melodramatic!
I leave you with an alternative look at the Istanbul skyline, served on a silver spoon.
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications.
Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews.
Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee.
Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group.
A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.
View all posts by Idil Cakim