During my latest trip to Istanbul, I had the pleasure of coming across the latest web phenomenon that every other Turkish girl is talking about: Pucca’s Diary. It’s raw. It’s from the heart – more so, written off the top of a young woman’s head. Pucca writes about her angst to find love. Nothing new you might think, but her tone and her writing voice is so strong, it makes everyone stop on their tracks. If you can’t read Turkish, let me paint the picture for you: Think a young girl who’s thinking and talking a mile a minute with slang, SMS shorthand and observations that every woman makes but no one dares to utter. Her chase for the neighbor’s son, her competition with an Angeline Jolie-esque colleague to get the only decent looking boy in the office, her bitter break up with her less than handsome and intelligent boyfriend. It’s all stories where readers can find a piece of themselves, giggle and tell their friends to check out.
In fact, that’s why the blog has been so successful as a series of authentic drama. Pucca has more than 55,000 followers on Twitter. Her blog has been published as a book in June 2010. By December, it was in its 11th (!!!) print. And it’s priced at 20 TL/ $13. For your information, that’s very close to the cost of foreign classics whose price tag include import tax. It’s not so cheap considering the Turkish book market or what the local publishers coin as ‘laptop books.’ Go girl!
Authenticity is a much frequently used buzz word in social media circles. While we craft ePR messages, maybe we should first jot down what we really mean and want to say and then dare to publish it. Edits, reviews, ‘multiple cooks in the kitchen’ sometimes boil tweets and blog posts down to, well, water. If you know your audience, if you know what they want to hear and how they talk, you should write in freestyle like Pucca.