Much has been written about the US Hispanic population’s affinity towards social media, but this slide brings it home. We do not have to wait for Census results to recognize the power of the Hispanic audience online. Take a look at their online behavior. Hispanic users overindex in almost every category – particularly in online entertainment (music, videos, photo sharing) and in driving online conversations. They are much more likely than their counterparts to use IM or to go on message boards. Nearly one half (48 percent) of online US Hispanics have a social profile and are considered content creators (47 percent). They also contribute their opinions as critics (41 percent).
Social media offers a shortcut to those marketers who want to honor the Hispanic audience and need to engage the conversation drivers in this segment. Inicie la conversacion.