charity: water is truly the master of online word of mouth. Check out their latest campaign, Water Changes Everything, that educates audiences about the connections between an everyday matter such as water and macro issues such as education, food security, sanitation, women’s issues, healthcare and economic development.
The campaign first caught my attention on Facebook with clever depictions of what lack of water would mean for us in the developed nations.
Then I found the trail to the web area where they have six key messages you can Tweet and/or like, each one of them opening the viewers’ eyes to the impact clean water can make in a country’s economic development and public health.
Between these messages and the photos on Facebook I generated four tweets and three likes, which turned into four additional re-tweets. In other words, one enthusiast created more than 10 messages through direct involvement and pass-alongs. Randomly peppering like buttons on a web site does not guarantee online buzz. Yet giving a community of advocates strategically packaged, byte-size messages can turbo-charge word of mouth.