Media Converges on The Royal Wedding

media, online influencers, Royal Wedding 1 Minute

Royal_wedding_influencers

This is a snapshot of our Media Live room at work, where we track both online and offline media. We were doing a drill down on online influencers who were writing about the Royal Wedding. Guess what – it’s not just about the dress or the kiss. Everyone approaches this media event from their own angle:

– Mommy bloggers are talking about Disney’s approach to the wedding and some criticize the emphasis on the ‘princess’ role for young girls.

– Tech outlets touch upon the technology challenges (bandwidth) around the Royal Wedding. Apps about the big day are also topic of discussion.

– Travel sites are taking bets on where the honeymoon will be.

– Finance sites are weighing the plusses and minuses for the economy: Will it be a boost? Or will it simply be a huge cost center?

– Forbes.com talks about companies that are making charitable donations in the name of the occasion. 

– Health outlets note Kate’s noticable weight loss and discuss Briderexia. 

Whether you choose to watch it or not, this wedding will be on your screen.  

 

 

 

Posted via email from dotwom’s posterous

Published by Idil Cakim

Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications. Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews. Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee. Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group. A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.

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