You may or may not be running a program on Foursquare, but chances are your customers are checking in and reviewing your products and services on location. Wouldn’t it be smart to analyze these trends across multiple check-in services? You could find the optimal path to offer coupons and run promotional in-store programs.
I grabbed this image from a Momentfeed presentation. The company provides a tool for brands to track and manage multiple location-based services from one source. The start-up says it can let users track up to 20 location-based services. This gives marketers a chance to understand where consumers are checking in frequently and then choose the right venue to engage them.