Amazon announced that its Prime users will be able to borrow one e-book a month for free. Info-Currents November issue had highlighted this trend a day prior to the announcement, indicating tablet providers would feed deals to their loyalty clubs.
Currently, there is no time limit on borrowing–but users can take advantage of the freebie offer one book at a time.
Amazon is paying a fee to publishers to buy titles. Meanwhile, becoming an Amazon Prime customer costs $79/year. Sometimes, consumers buy Kindles to benefit from deals like this, thinking of possibilities of endless hours of fun.
Amazon will continue unveiling deals to hyper shoppers, making its Kindle series a service. Amazon is going beyond the device, as any smart entertainment company would do.
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications.
Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews.
Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee.
Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group.
A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.
View all posts by Idil Cakim