PENN State Alumns Start Grassroots Movement, Putting The Focus On The Victims

football, Penn State, Proud To Be A Penn Stater, RAINN 1 Minute

A group of Penn State Alums, including my friends Jaime, Jerry and Bob, started a grassroots movement to keep the focus on the victims and to create funds to help them. They partnered with RAINN.org, the largest, anti- sexual violence organization in the US and raised $225,000 in 48 hours. They need your help in reaching their goal of $500,000 by 3:30EST today (the end of the Penn State/Nebraska) game. 

Please visit Proud To Be A Penn Stater to make a donation now. Every dollar counts and goes towards helping victims of sexual abuse. It makes a statement about humanity.  Football blogs such as Blackshoediaries.com and Huskermax.com have been supporting the campaign. Traditional media channels (CNN, ABC, NBC, and Fox among others) are covering the story.

But with so many of us watching the news and the stories unfold, there is more we can do. Please click here to lend your support. 

 

Posted via email from dotwom’s posterous

Published by Idil Cakim

Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications. Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews. Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee. Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group. A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.

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