Tablet entertainment and commerce is getting enhanced with loyalty clubs. Amazon Prime, which gives customers free shipping and streaming services at an annual fee, is offering benefits to Kindle Fire users as well. Those who have not used Prime instant videos over the past year are getting a free month of Amazon Prime service, as soon as they register their device.
What it means for marketers: A higher order of tablet users is emerging – the frequent shoppers who are committed to their retailer relationships.
Action: Go beyond the typical comparison of tablet users to non-users, when calculating the value of this new customer segment. Look into shoppers, loyal customers and advocates who conduct transactions and post reviews through their tablets.
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