With its vast and diverse audience, Facebook has become an incubation ground for game publishers and app developers. Those who can command millions of users on Facebook, have evidence that their business can survive beyond the social network.
What it means for marketers: Experiment with placing brands in games and apps that reach and engage sizable audiences. Add the following to game storylines and app functionalities:
– Links to owned media through animated logos
Brands can gauge the success of such initiatives by tracking:
– Coupon redemption
– Video views and sharing
– Conversion from user to site visitor
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