Great Commentary on What Tablets Mean for Magazine Business

Check out this interview with Lee Isenberg, the former editor of Esquire and Time magazine veteran. Isenberg points out the growing number of magazine subscriptions among tablet owners. This is a promising sign for an industry that had been struggling to get its fair share of digital dollars. It also suggests that the industry can charge for content and not be as tied to advertising for revenue.

In the interview conducted by Temple University’s Dr. Brooke Duffy (ASC Phd ’11), Isenberg (ASC ’70) says:

“The magazine business is finally getting the opportunity to sell subscriptions (in the past they have not been successful here). The Kindle Fire is the breakthrough in terms of selling subscriptions. Amazon is taking a small share of subscription money, and the rest will go to the publishers. Interestingly the cost of subscriptions will be higher even though the cost of distribution is lower. My guess is that consumers/readers will pay more to get their favorite magazines in tablet form or in bundle form. I do that now. I get The New Yorker at home but I can’t remember the last time I picked up the hard copy; I read it all on my iPad…having the content on a tablet is a pleasant and easy way to consume a magazine. It will be a boon to publishers.” 

Posted via email from dotwom’s posterous

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