Following my post on the Like Belt, one of my readers emailed me about the Wearable Technology Conference that takes place in Munich. In addition to the conference and a professional community, the site features neat gadgets such as thermal socks that heat up with batteries (well-suited for 30 Fahrenheit evenings in NY). But my favorite is the UP app that works with a wristband and not only tracks your activities, but also your sleep pattern. It eggs you on to get healthier by showing you how you’re doing at a moment’s notice, with fancy charts and an activity timeline.
For those of us sitting at a desk all day long and going around with 6 hours of sleep thanks to Real Housewives series re-re-re-runs, this may just be the necessary wake up call: to see your lack of activity charted…
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications.
Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews.
Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee.
Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group.
A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.
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One thought on “Wearable Technology”
I find wearable gadgets as interesting, useful and helpful for everyone.