In this issue: Women taking over social media, Asia Pacific and Middle East reigning mobile video viewing, young adults join teens in dropping email. Sign up here. Sneak peek below.
Emerging Trend: Women are becoming the predominant audience in social media. Recent research by NM Incite and Nielsen had show that more than one-half of video viewers (53%), social networkers (54%) are women, now image sharing sites such as Pinterest are boasting largely female audiences.
Implication: Women have transgressed from being family chronologists with cameras to active online consumers who indicate their ‘wants’ through vivid visuals.
Action: Retailers and manufacturers can boost catalog sales by setting up profile areas on image-sharing sites such as Pinterest and Fancy. These areas can directly communicate product details to primary shoppers.