Info-Currents April issue went out to subscribers at the beginning of the month. Here’s a sneak peek at the trends covered in April. If you would like to sign up for this monthly future social media trends newsletter, click here.
Emerging Trend: Online/mobile advertising will improve with cues from offline data.
Implication: Location-based services will inform mobile and web-based services about users’ purchase intent. Consumers will get more relevant ads and coupons served to them on their mobile devices based on their physical paths.
Action: Watch retailers that integrate mobile payment systems such as Google Wallet and Square. Consider partnering with players digital marketing software companies such as Kenshoo and Proclivity Media. They will have the most detailed data on consumer decision journey.