I was honored when the Useful Ideas team invited me to provide input for a ‘smart calculator’ they wanted to create to help marketers gauge word of mouth activity. Our goal was to get end users to think through the fundamentals of getting a message cascade online and offline vs. claim to have a crystal ball for viral outcomes. The calculator algorithm is based on four elements:
1- Number of customers
2- Percentage of customers who would share a message
3- Average number of recommendations/customer
4- Impact of recommendations (i.e., % of recommendations that turn into purchases)
The site is full of fun, ‘useful’ calculators that help you figure out how addicted you are to Facebook, how you rank in work overtime, your income before and after taxes, etc. Below is the word of mouth impact calculator.