Emerging trend:Smartphones are becoming home data managers – capable of tracking and enabling habitants’ activities (music, shopping, cooking) and home settings (e.g., temperature, safety, lights).
Implication: Device and chip makers will compete with telecom players will gain a bigger share of home networking. They will want consumers to have their brands to be top of mind and trust them with more personal information.
1-Seize the opportunity to re-brand, with new products and capabilities that go beyond communication.
2-Put permission marketing ahead of precision marketing when messaging consumers about their home.
3-Communicate benefits such as convenience, time-saving and comfort when setting up a home network and assure consumers their information (e.g., lifestyle habits, address and app usage) will be kept safe.
Would you like to use your phone or a wearable device to manage your home-based activities? Or would you find it intrusive?
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications.
Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews.
Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee.
Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group.
A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.
View all posts by Idil Cakim
3 thoughts on “Would you manage your home by phone?”
Yes, with latest technology you can easily manage your home's heating system with your phone. luton car park
It can be .. But i think its little difficult. website designing
Smart phones are the most important gadget of our life;s we can use it for all the purposes like entertainment and for business.Cheap Luton parking