Emerging trend:Smartphones are becoming home data managers – capable of tracking and enabling habitants’ activities (music, shopping, cooking) and home settings (e.g., temperature, safety, lights).
Implication: Device and chip makers will compete with telecom players will gain a bigger share of home networking. They will want consumers to have their brands to be top of mind and trust them with more personal information.
1- Seize the opportunity to re-brand, with new products and capabilities that go beyond communication.
2- Put permission marketing ahead of precision marketing when messaging consumers about their home.
3- Communicate benefits such as convenience, time-saving and comfort when setting up a home network and assure consumers their information (e.g., lifestyle habits, address and app usage) will be kept safe.
Would you like to use your phone or a wearable device to manage your home-based activities? Or would you find it intrusive?