Emerging Trend: We are increasingly expressing our desire to ‘tune-off’ in reaction to the flux of ‘big data’ in our lives.
Implications: Decline in app usage, email opens, click throughs, productivity and overall life quality. Increase in sensory sensitivity.
Action: Tune off! Or enable others to do so. Check out how Ikeahelps customers design serene surroundings. See how JetBluegreets Web site visitors with Aruba get-away options. If you need more help, download the Dinner Mode app by Sloane Davidson to focus on your food and conversation at meal times.
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications.
Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews.
Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee.
Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group.
A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.
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3 thoughts on “Do you want to tune off?”
It is very important to know about the emerging trends of the society. parking luton
No its not easy to tune off immediately. Mobile App Designing
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