VR Headsets Go Beyond Gaming As The Latest Sales Tool

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Back in December, I had published a marketoon by Greg Kessler on my LinkedIn account, suggesting we would be relying on VR headsets to paint a vision of the future. The idea behind this cartoon is the topic of a New York Times real estate section article this week. ‘A New Dimension in Home Buying’ by Jennifer Miller shows how Hallstead Realty is selling multi-million dollar properties by showing prospects a vision of what these condos will be through VR headsets. It’s about evoking emotions and converting lookers to buyers when in the raw construction phase.

Hallstead’s initiative is not only a clever gimmick, but hope that VR will have real commercial applications beyond gaming. Similar to real estate, VR headsets can be used in retail to show how to dress, cook, or experience a vacation. In auto, it can help drivers test their car in the wilderness, or through narrow streets of old European cities without leaving the dealer’s showroom. If done right, VR stories can help propel new authors to best seller status by showing a preview of what those 300 pages hold.

As companies tie increasing profits to VR marketing, this type of storytelling will become mainstream (and with hopefully more attractive headsets)

Published by Idil Cakim

Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications. Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews. Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee. Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group. A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.

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5 thoughts on “VR Headsets Go Beyond Gaming As The Latest Sales Tool”

  3. “I feel that VR adoption is currently at a minuscule level in India. I have seen many VR headsets like Sony, Samsung, HTC, OnePlus etc… but the cost is too high common man in India can't afford that price,what India needs are low-cost VR headsets compatible with low-cost smartphones. Only then will VR use truly explode in India.

    Here the product PTron VR Headset I bought from LatestOne.com with the price tag of just 1499 Rs.Amazing product .
    here is the link You can find Virtual Reality Headset

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