There are many exciting developments in mobile space with beacons remembering consumer preferences, Apple watch and smart cars. However, two out of three attempted transactions on smartphones fail due to poor user experience!
Here are some tips on how companies can close the loop with customers across the decision journey by providing in-app support: Feel free to click on the link to webinar with ZineOne, featuring Nielsen insights.
I was honored to co-author the whitepaper Monetizing Mobile Moments: The Three Principles of In-App Support with Debjani Deb and Sona Sharma of ZineOne. The whitepaper delves into emerging trends such as mobile-first companies, chips that make our devices context-smart and the growing demand for in-app support from millennials. It underscores the need for companies to address mobile customer needs proactively, by being context aware and responding in real-time. You can download the paper here: