For Amazon, it’s not about the device — it’s about content

Amazon announced that its Prime users will be able to borrow one e-book a month for free. Info-Currents November issue had highlighted this trend a day prior to the announcement, indicating tablet providers would feed deals to their loyalty clubs. 

Currently, there is no time limit on borrowing–but users can take advantage of the freebie offer one book at a time.

Amazon is paying a fee to publishers to buy titles.  Meanwhile, becoming an Amazon Prime customer costs $79/year. Sometimes, consumers buy Kindles to benefit from deals like this, thinking of possibilities of endless hours of fun.

Amazon will continue unveiling deals to hyper shoppers, making its Kindle series a service. Amazon is going beyond the device, as any smart entertainment company would do. 

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