I’ve been under a rock – admittedly. I was away for a few weeks, first on vacation, then transitioning into a new job at NM Incite – a Nielsen / McKinsey company. While switching gears from PR to consulting, I am also steering my blog’s focus to be about the future.
Everybody wonders ‘what’s next?’ The best way to answer that is to read between the lines today and put pieces of the puzzle together. dotWOM will not only be about trend watching (e.g., Google+ launched), but it will be about trend discovery (i.e., what Google+ means for social search and commerce). It will tell its readers what changes and innovations we can expect to see in the industry, based on consumer behavior, mergers, brand initiatives.