Women Heavily Rely on WOM When Investing

 

According to the latest Info-Currents report Investment Conversations, based on the Large Purchase Study, there are stark differences in the way men and women make investment choices. Women rely on face-to-face conversations, while men are more likely to act based on their past experiences. Considering the combined effect of online and offline word of mouth, nearly six in 10 (56 percent) of women say they make investment product and service choices based on word of mouth, while only 32 percent of men do so. 

 

Gender-_investment

The study validates financial institutions’ programs geared towards female customers. It also suggests that companies prepared to answer women’s questions and assist with their review process to inform those peer-to-peer conversations will have a competitive advantage. 

 

To download a full copy of the Investment Conversations report, please click here

 

 

 

 

 

Posted via email from dotwom’s posterous

Invest in Turkey

You may have wondered why there was a bit of a pause on this blog. Especially when written by someone who constantly tells others to keep writing and posting at least once a week. Well, I was on vacation! It was the longest vacation office workers in the glorious nation of United States had seen: 18 consecutive days! (Jealous?) My time was well spent. I visited my family in Turkey and practiced word of mouth chatting with them.

In case you were wondering about Turkey. No, it’s not in the Caribbean. It’s not like the Caribbean. It is spread over Europe and Asia. It has a variety of seasons, depending on the region. Population is more than 70 million. 61 percent is under the age of 34!! It’s a peninsula, surrounded by beautiful coast lines on the Aegean, Mediterranean and the Black Sea.

And here are some notes I grabbed from the Invest in Turkey brochure on the plane:

– Turkey is the world’s 15th largest economy and the 6th largest economy compared to the 27 EU economies
– Between 2003 and 2008, Turkey’s GDP increased 143%, reaching $742 billion
– During the same time, exports increased 179%, reaching $132 billion, foreign trade increased by 186%, exports to neighboring countries rose 278%

Despite its political ups and downs and its fair share of economic crises, Turkey commands a strong position in the international business arena. Turkish people follow and respond to the media. Facebook’s largest following in Europe, as I had written here before, is from Turkey. Participating in online chats, spending hours per day playing games are not uncommon experiences for the Turkish youth. The social media and WOM space there is bubbling with very creative, targeted campaigns.

I’d say, look for more waves coming from Turkey.