Key Questions to Ask When Reviewing Social Media Listening Tools

If you are in a position to review and compare several social media listening tools, be critical. Ask tough questions on data quality and probe into black-box algorithms. Here is a short list of questions to direct to social media research partners:

1- How do you collect your data? How do you address spam issues?

2-Do you own your data or do you provide a sub-set of sites from a third-party?

3-What kind of support do you provide, if my team is not trained in research or analytics?

4-What solutions do you offer beyond baseline KPIs (volume, sentiment, etc.)?

5-How do you define influencers? Do you have a recommended approach?

You would never commission a survey without knowing where the sample is coming from or how the questions are phrased. Social research should also be held to high standards. Be ruthless about  getting quality data and methodologically sound solutions. Quick and dirty is not good enough in a world where social insights drive business decisions.

Posted via email from dotwom’s posterous

What Google’s New Privacy Policy Really Means

How many mainstream Google users fully know or understand how the search engine collects and pieces information together? Probably not many. To “simplify things”, Google reduced its 60 privacy policies down to one. Google informed me through my work and personal emails. Catch is – I didn’t realize they had my information. Very spooky! But come to think of it, I had probably gladly opted into a Google-owned service at some point. Or used a service (e.g., YouTube), that got purchased by Google. That’s Google’s game: collecting disparate pieces of personal data and stitching it together. 

Here’s what Google’s new policy says and what it really means:

“…we want to ensure you can move across Gmail, Calendar, Search, YouTube, or whatever your life calls with ease”

i.e: We trace your footsteps from email, calendar, search to video. We then show you the ads based on themes you talk about in your personal space.

“…we suggest search queries or tailor search results, based on the interests you expressed in Google+, Gmail and YouTube.”

i.e.: We connect what you like on google+, with what you frequently email about and what you watch on YouTube. We know you. 

“…By remembering the contact information of the people you want to share with, we make it easy for you to shre in any Google product or service with minimal clicks…”

i.e.: We know your friends too



Posted via email from dotwom’s posterous