Info-Currents January Trend #1 So-Lo-Mo

Here is a snippet of trends cited in this month’s Info-Currents issue:

Emerging Trend: So-Lo-Mo – In 2012, social will grow locally and extend into mobile space. According to Nielsen NM Incite research, nearly half of visitors to local deal sites recommend these sites, fueling online word of mouth. Meanwhile, smart phone users spend majority of their time on apps, customizing their experiences.

Implication: Social networks will offer hyper-targeted local services to users. As smart phone usage becomes the norm, majority of social networkers will access these local services from their mobile devices.

Action: Consider app makers as content and commerce partners. Invest in f-commerce pages, online review features and mobile opt-in lists. Motivate social networking consumers to shop with deal alerts that match their needs and locations.

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The One Trend That Will Define 2012: Hyper-personalization

Behind voice assistant Siri, facial recognition technology and apps that help mobile users find local deals, there is one mega trend for 2012: we’ll give up more privacy to get more personalized digital services. Mimics, gestures and voice (fundamentals of face-to-face communications) will enhance app, game and social networking experiences.

Voice: In addition to voice-enabled assistants, our phone, chat and social networking experiences will merge. Skype’s Facebook streaming and Facebook’s phone will go to the next level, bringing digital conversations closer to offline conversations.

Facial recognition: More advanced social media users will give up their privacy to benefit from facial recognition technology while enjoying photos and games online.

Local deals for ‘me’: We’ll see the next generaion of Groupon, Living Social and Amazon deals that offer customized, local discounts to shoppers based on past purchase habits. Frequent and loyal shoppers will find seemingly better deals based on where they are, what they typically buy and their price limits.

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