Home Networking Means We’ll Have More Than TV and Online Data Per Zipcode

Emerging Trend:  With the advent of Internet-connected home networking systems and devices, marketers will need to have a holistic look at home-related data – ranging from the living room, into the kitchen and garage.

Implication: We will have the ability to map out consumer behaviors and needs at a very granular level and serve ads in a highly tailored and effective manner.

Action: Follow Google, Apple and Microsoft partnerships with Samsung, Phillips Lighting, Dell, Qualcomm, Intel, as well as auto makers. These companies are working to activate household devices and meters with Internet-connected chips.


What do you think of the phablet as a concept? Smart phone + tablet, that is. Samsung and LG are the two players offering this type of device now, with some saying that Samsung’s Galaxy Note is ahead of LG’s Optimus Vu is in the lead in terms of video, battery, display and overall user experience. Fans also gasped in shock when LG’s Optimus Vu launched in Korea at close to $900. If you read Mike Elgan’s post and reader comments here, most agree it is a step in the right direction. 

Phablets let you economize in terms of space (5″ screens should be big enough to read, write and watch), without compromising on functionality. The winning models will be those that combine video, voice and basic work functions (note taking, graphics, email) while remaining on the light side. 



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