Would you manage your home by phone?

Emerging trend:Smartphones are becoming home data managers – capable of tracking and enabling habitants’ activities (music, shopping, cooking) and home settings (e.g., temperature, safety, lights).

Implication: Device and chip makers will compete with telecom players will gain a bigger share of home networking. They will want consumers to have their brands to be top of mind and trust them with more personal information.

Action:

1-      Seize the opportunity to re-brand, with new products and capabilities that go beyond communication.  

2-      Put permission marketing ahead of precision marketing when messaging consumers about their home.

3-      Communicate benefits such as convenience, time-saving and comfort when setting up a home network and assure consumers their information (e.g., lifestyle habits, address and app usage) will be kept safe.

Would you like to use your phone or a wearable device to manage your home-based activities? Or would you find it intrusive?

Special thanks to Zuzanna Skalska of 360inspiration who informed me of Samsung CEO’s keynote speech on future homes at the recent IFA conference and inspired this post.

Info-Currents October-November Issue: Niche Social Collector Sites, Attachable Lenses, Amazon Smartphone

Emerging trend: Digital clipping services such as Art Stack and Stash help users organize information to take actions offline. Art Stack users can connect with fellow art collectors and Stash users benefit from a list of events in their local area suited to their interests.
Implication: Customization is the secret ingredient that creates true engagement out of stacks, stashes (and pins).
Action: Take advantage of posting your branded content on these sites. Sponsor pages, brand-relevant stacks.
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Emerging trend: Attachable lenses turn smartphones into formidable cameras. Sony paves the way with DSCQX10 and DSC-QX100.
Implication: Camera makers will want a piece of the smartphone market. With more people relying on their phones to take life event as well as everyday photos, Sony and competitors will shift to accessory development around phone-cameras.
Action: Photography pros may be compelled to enhance their phone cameras and experiment. Creative contests that focus on phones and showcasing smartphone photos map appeal to photography influencers.
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Emerging trend: Amazon denies rumors that it’s about to release a free smartphone.
Implication: Smartphone stands for mobile commerce and location-based marketing. Amazon or other tablet makers may want to have as many conduits out there as possible.
Action: Optimize online properties (including social sites) for mobile. Explore options to shift ad dollars from other digital venues to mobile. 

WWW Now Stands for World Women Web

10 years ago, I was perplexed by the discrepancy between women’s purchasing power and their hesitation to buy online. I ran a fancy regression analysis and discovered that privacy concerns were the leading barriers to women coming on board full force. As confirmed by a recent report from comScore, Women on the Web, this issue is far behind. According to comScore, U.S. online women are the key drivers of Web purchases. They make more transactions online and they spend more than men. In fact, they are responsible for 58 percent of e-commerce dollars. 

Globally, women are slightly less likely than men to be online (46 percent vs. 54 percent). However once women go online, they are more connected than men. Across Latin America, Europe, North America and Asia Pacific, women spend more time than men on social networking, emailing and sending IM messages. Health, apparel and family/parenting sites have the widest reach among women worldwide.

The study also offers insights on smartphone usage in the US and in Europe. As of April 2010, men are more likely than women to use smartphones in the US (60 percent vs. 40 percent) and in Europe (63 percent vs 37 percent). Yet it’s important to note that women are taking to social networking apps on their smartphones. If their PC networking habits are any indication, as smartphone usage becomes mainstream, women will shape this medium as well. 

To download the full comScore study, please click here

Posted via email from dotwom’s posterous