Monetizing Mobile Moments: The Three Principles of In-App Support

I was honored to co-author the whitepaper Monetizing Mobile Moments: The Three Principles of In-App Support with Debjani Deb and Sona Sharma of ZineOne. The whitepaper delves into emerging trends such as mobile-first companies, chips that make our devices context-smart and the growing demand for in-app support from millennials. It underscores the need for companies to address mobile customer needs proactively, by being context aware and responding in real-time. You can download the paper here

What’s Next?

I’ve been under a rock – admittedly. I was away for a few weeks, first on vacation, then transitioning into a new job at NM Incite – a Nielsen / McKinsey company. While switching gears from PR to consulting, I am also steering my blog’s focus to be about the future.

Everybody wonders ‘what’s next?’ The best way to answer that is to read between the lines today and put pieces of the puzzle together. dotWOM will not only be about trend watching (e.g., Google+ launched), but it will be about trend discovery (i.e., what Google+ means for social search and commerce). It will tell its readers what changes and innovations we can expect to see in the industry, based on consumer behavior, mergers, brand initiatives. 

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