Info-Currents March Issue is Out

In this issue: Women taking over social media, Asia Pacific and Middle East reigning mobile video viewing, young adults join teens in dropping email. Sign up here. Sneak peek below.

Emerging Trend: Women are becoming the predominant audience in social media. Recent research by NM Incite and Nielsen had show that more than one-half of video viewers (53%), social networkers (54%) are women, now image sharing sites such as Pinterest are boasting largely female audiences. 

Implication: Women have transgressed from being family chronologists with cameras to active online consumers who indicate their ‘wants’ through vivid visuals.

Action: Retailers and manufacturers can boost catalog sales by setting up profile areas on image-sharing sites such as Pinterest and Fancy. These areas can directly communicate product details to primary shoppers. 

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Women Heavily Rely on WOM When Investing


According to the latest Info-Currents report Investment Conversations, based on the Large Purchase Study, there are stark differences in the way men and women make investment choices. Women rely on face-to-face conversations, while men are more likely to act based on their past experiences. Considering the combined effect of online and offline word of mouth, nearly six in 10 (56 percent) of women say they make investment product and service choices based on word of mouth, while only 32 percent of men do so. 



The study validates financial institutions’ programs geared towards female customers. It also suggests that companies prepared to answer women’s questions and assist with their review process to inform those peer-to-peer conversations will have a competitive advantage. 


To download a full copy of the Investment Conversations report, please click here






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WWW Now Stands for World Women Web

10 years ago, I was perplexed by the discrepancy between women’s purchasing power and their hesitation to buy online. I ran a fancy regression analysis and discovered that privacy concerns were the leading barriers to women coming on board full force. As confirmed by a recent report from comScore, Women on the Web, this issue is far behind. According to comScore, U.S. online women are the key drivers of Web purchases. They make more transactions online and they spend more than men. In fact, they are responsible for 58 percent of e-commerce dollars. 

Globally, women are slightly less likely than men to be online (46 percent vs. 54 percent). However once women go online, they are more connected than men. Across Latin America, Europe, North America and Asia Pacific, women spend more time than men on social networking, emailing and sending IM messages. Health, apparel and family/parenting sites have the widest reach among women worldwide.

The study also offers insights on smartphone usage in the US and in Europe. As of April 2010, men are more likely than women to use smartphones in the US (60 percent vs. 40 percent) and in Europe (63 percent vs 37 percent). Yet it’s important to note that women are taking to social networking apps on their smartphones. If their PC networking habits are any indication, as smartphone usage becomes mainstream, women will shape this medium as well. 

To download the full comScore study, please click here

Posted via email from dotwom’s posterous