Info-Currents March Issue is Out

In this issue: Women taking over social media, Asia Pacific and Middle East reigning mobile video viewing, young adults join teens in dropping email. Sign up here. Sneak peek below.

Emerging Trend: Women are becoming the predominant audience in social media. Recent research by NM Incite and Nielsen had show that more than one-half of video viewers (53%), social networkers (54%) are women, now image sharing sites such as Pinterest are boasting largely female audiences. 

Implication: Women have transgressed from being family chronologists with cameras to active online consumers who indicate their ‘wants’ through vivid visuals.

Action: Retailers and manufacturers can boost catalog sales by setting up profile areas on image-sharing sites such as Pinterest and Fancy. These areas can directly communicate product details to primary shoppers. 

Posted via email from dotwom’s posterous

The Word on Banking

The latest report from the Large Purchase Study shows that offline WOM is significantly more likely to influence banking-related purchases than online WOM. Yet, there is a twist in this all too familiar plot line. The impact of online word of mouth on banking product and service purchases has been significantly increasing over the past couple of years.  

Banking_past_2-5_years

Banks have a significant opportunity to grow their customer base and invest in long-term relations through online communications and marketing. The report shows that young adults and ethnic minorities, are more likely than their respective counterparts to listen to online buzz when choosing their banks.

As young customers get older and go through various life events and changes, they will need banks’ help with credit, mortgage and retirement products. They will continue to turn to their online sources. Banking brands that earn their trust today will have significant competitive advantages in the future to earn these customers’ business.

The latest census data pointed to significant growth in Hispanic population between 2000 and 2010. Considering the Hispanic population’s (especially the younger Hispanic segment’s) affinity for social media, banks that manage the word online and proactively communicate with Hispanic customers through social channels will stand a real chance with them. 

To download the full report and read more about the influence of word of mouth on banking-related purchases, click here.

 

Posted via email from dotwom’s posterous