Trend to Watch for 2020 and Beyond

When discussing futurism with a colleague, he said he didn’t believe in predictions but relied on history. Fair. I also think we do not need to make lofty call outs to see how our future might shape but rather pay attention to the shifts happening now.

Demographic changes constitute a fundamental fray in the way populations will change their purchase , media and voting habits among others. With Gen Z emerging as the most diverse generation with pronounced socially-conscientious values, we will see a diversity in consumer choices as well. Expect a surge in new flavors from different cultures, blended products, willingness to pay a premium for the ‘right’ service (e.g., those who provide equal and fair pay to their employees) and green votes.