Word of mouth marketing expert Renan Tan Tavukcuoglu started an amazing campaign to introduce a strong female figure to young girls, starting from Turkey spreading globally. This is the story of Puduhepa, a Hittite queen who lived in Anatolia 3,000 plus years ago. The project not only weaves a beautiful story, but the sales of the Puduhepa dolls and story book contribute towards young girls’ education.

Here’s Baris Ozcan’s great video with subtitles in English.