I just learned about an organization called ColaLife through the Springwise newsletter. The founder Simon Berry’s goal is to bring medicine to children in Africa using Coca Cola’s distribution network. In ColaLife’s words:
Our idea is that Coca Cola use their distribution channels (which are amazing in developing countries) to distribute rehydration salts to the people that need them desperately. Maybe by dedicating one compartment in every 10 crates as ‘the life saving’ compartment?
According to trendwatcher Sarah Nill, the soft drink makers’ executives are in talks with Mr. Berry.
I was just reading today that Keller Fay research shows that Coke is the most talked about brand in the US. Maybe being number one comes with certain social responsibilities…