The sci-fi film, Terminator Salvation, is going to be released in the US on May 21st. But fans can already get into the action by playing a related game on Twitter. The main page for the game is here and you can check the Twitter account for updates every few hours, get a Resistance trivia assignment and reply to it.
My friends at The Game Agency (who may have had something with the creation of these games) pointed out that there was more to the game…on Facebook!
The application, titled Terminator Salvation: Join the Resistance, lets users create a squad, invite their friends to join to patrol a grid-like map, much like Battleship, with the rest of their squad looking for Terminators.
The gaming strategy seems to be a smart one as fans are counting back the days until they can watch the movie on the screen. In just three days, more than 2,600 follower on Twitter and close to 800 fans on Facebook are engaging with the film’s content.
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications.
Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews.
Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee.
Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group.
A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.
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