One of the first things I remember studying in the US as an international student of sociology was the ‘Protestant Work Ethic.’ This was the work culture of the US, inherited from the Puritans — who associated hard work with redemption. Whether you’re Protestant or not, you emphasize work not time away from work read the subtext. Obviously there are variations to this tune depending on generation, geography, upbringing as well as the office culture among other factors. Nonetheless, I was not surprised to read that more than half of American American workers do not use all their paid vacation days (source: US Travel Association).
In a survey released in May by Discover and cited by the Wall Street Journal in June, 71% said they were planning a summer vacation this year, a notable increase from 58% last year. Now, what people say and do may vary. It will be interesting to look back and see how American workers used their time off in 2019. But if they do take their paid time off, this may signify boosts in
Idil has devised marketing and communication strategies for Fortune 500 companies and non-profit organizations for 20 years. She is the author of 'Implementing Word of Mouth Marketing: Online Strategies to Identify Influencers, Craft Stories and Draw Customers' (Wiley, 2010), as well as numerous industry briefs and articles on online communications.
Idil has been a public speaker on word-of-mouth marketing, women and ethnic minorities’ use of digital communications, and e-CRM. She has been widely quoted in trade journals and newspapers such as CNet news, CBS Market Watch, San Jose Mercury News, Chicago Sun Times, Harvard Business Review, the Financial Times and the New York Times. In 2010, she was selected ‘Digital Communicator of the Year’ by PRNews.
Idil is currently VP of Media Analytics at Nielsen, working with public sector, technology and telecom clients, gauging their advertising and brand communication effectiveness. She also serves on the Ad Council’s Research Committee.
Previously, she was a VP of Client Development at NM Incite – a Nielsen / McKinsey company, identifying and amplifying business opportunities in social media for clients. Prior to her roles at Nielsen, Cakim was a Senior Vice President in the global PR agency Golin’s digital practice and a Director of Burson-Marsteller’s think tank—the Knowledge Development group.
A native of Istanbul, she holds an M.A. in Communication from the Annenberg School at University of Pennsylvania and a B.A. in Sociology from Bryn Mawr College.
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